How an Airline Went Way Above and Beyond

This is a beautiful example of a perfectly executed word of mouth activity.  Not only did WestJet show that they love their customers, they started one heck of a conversation. If you were one of these passengers would you be telling a few people about this?  Yeah, probably.  With over 28,000,000 YouTube views in one week, they were able to get just a little bit of exposure. Don’t feel like you need to go as […]

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Is Facebook Making Life Harder for Businesses?

Much like Google, Facebook is always changing.  Generally, I think that is a good thing, but I’m not so sure about this latest change. You see, Facebook just announced that posts coming from fan pages (which is what you have as a business) are getting less and less reach organically.  What does this mean?  Fewer and fewer of your fans are going to see your content. This is a function of the amount of content […]

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Online Reputation

Should You Believe Your Own Hype?

A large part of what I do in my daily business is helping businesses and individuals improve their online reputation.  A big component of this is to make sure good things show up when somebody Googles the name of the business or individual.  This is all well and good because it will help to increase conversion rates, leading to more sales. For many, this is the end goal; customer goes to Google, customer searches for […]

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What’s the Point of Marketing, Really?

What is the real purpose of marketing in your business? Getting more customer and making more sales, right? Excellent blog post, Chris.  Here’s a pat on the back. Of course marketing is about getting customers and making sales, we all know that.  That’s not what I’m getting at, though. What I want you to think about is what makes your marketing efforts successful, and what really counts as marketing? Consumers are very different in today’s […]

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Does Your Sales Process Make You Look Desperate?

This may get a little uncomfortable, but I want you to hear me out on this.  None of us like to admit that we are not quite perfect, but try you best to check your ego and be real with yourself. Take a minute to think about your typical interaction with a potential customer or client.  How do you come across to your customers?  What impression does this give them about you? Let’s take a […]

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daily deal marketing

Do Daily Deals Still Work?

We all remember a couple of years ago when daily deals were at their peak.  It seemed as though every business had a deal going on Groupon, LivingSocial, or some other deal site. It was great at first.  Consumers were excited because they could spend less money at their favorite places and could try out new spots without much risk.  Business were happy because they were getting people through the doors by the boatload. The […]

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What To Do With Your Facebook Business Page

Since I have a very obvious interest in marketing, I often troll around on Facebook to see what other people and businesses are up to.  There are certainly some good ideas to be gleaned, but the more likely scenario is that the business doesn’t have a clue what to do with their Facebook page.  There are plenty of pages out there without so much as a header graphic or profile pic, hardly engaging.  Of course, […]

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Blogging Basics

Let’s start off by discussing the concept of blogging in general. First, what’s a blog?  Well, it’s probably one of the least used pages on a website.  A blog basically functions like a journal, but online.  It’s a separate page on your site that allows regular updates in the form of posts (hint: you’re reading one right now). I’m guessing most of you understand what a blog is, so let’s move on to why you […]

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